Discover the latest in experiential retail, marketing, and pop-ups including fashion, art and entertainment. During each episode, Host Susan Sandler, PopUpSummer! founder and marketing pro, will be talking with thought leaders and activators as well as the brand founders and entrepreneurs who are making it happen. You’ll hear about the new business models, creative strategies and technology innovations leading the way. Download these dynamic conversations about what’s new, what’s working and what’s next.
Episodes
Season 2
Season 2: Episode 6
Moving Fashion Forward with Terrence Charles
Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that …
Season 2: Episode 5
The Art and Hustle of Boutique Fitness with Andrea Fornarola
Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy …
Season 2: Episode 4
Experiential Empathy with Jeff Snyder
Jeff Snyder, Founder/CEO of Inspira Marketing discusses his agency practice with purpose, including how to use Ethnography to better understand consumer mindsets grow an internal culture that attracts positivity and elevates productivity support a mission based business and work with the world’s greatest brands
Season 2: Episode 3
Harmonic Retail with DeeAnn Campbell
DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and be integrated into pop-up design Modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail needs …
Season 2: Episode 2
Real Estate Matters featuring Alex Cohen, Compass Real Estate
Alex Cohen, a VP at Compass Real Estate, develops strategy for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years he has specialized in launching international brands in the U.S. and has developed a deep expertise in the marketing of mixed-use real estate. On this episode of The Pop-Up Biz … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate
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Season 2: Episode 1
The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields
Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, … Continue reading The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields
Season 1
S1: Episode 5
Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others
In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, … Continue reading 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others
S1: Episode 4
Austin Johnson, Michelin Star Chef, On Ghost Kitchens, Pop-Up Restaurants, and Tasteful Brand Collaborations
Michelin Star Chef, Austin Johnson Joins The Pop-Up Biz, Host and PopUpSummer! Founder, Susan Sandler
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S1: Episode 3
David Korins, Creative Director/Designer, David Korins Design, The Pop-Up Is The Stage
Emmy Award winner David Korins builds show-stopping sets for Broadway and beyond!
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S1: Episode 2
Ed Starr, Principal Partner at BMF, on the Future of Experiential Marketing
Ed Star is a Managing Partner at BMF, a global integrated strategic and creative marketing agency representing some of the world’s best brands including Marriott, Dell, DKNY, TikTok and more. He is responsible for some of the company’s most impactful activations. Under Ed’s strategic direction and business development work, the agency has seen significant growth across global offices.
We talk about the value of earned attention and customer engagement for brands, and the hybrid phase of brand experience.
Listen here (or wherever you get your podcasts)
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S1: Episode 1
Fern Mallis on Fashion, Designers, and Direct to Consumer Sales
Fashion Industry Titan Fern Mallis, is the former Executive Director of the Council of Fashion Designers of America, the award-winning creator of NY Fashion Week, and developer and host of the premiere conversation series at the 92nd St. Y — and author of the book of the same name — Fashion Icons with Fern Mallis. These interviews feature iconic designers including Calvin Klein, Donna Karan, Tom Ford, Diane von Fürstenberg and many more.
We learn about the origins of pop-up retail and what Fern thinks designers can do to be successful in the future.
Listen here (or wherever you get your podcasts)
Apple | Android | Spotify | iHeartRadio
INTRO
Welcome to The Pop-Up Biz!
This Podcast is meant for anyone interested in learning more about how to be successful in the Experiential Retail, Marketing and Pop-Up world. My goal is to connect you on a deeper level to the best thought leaders and activators in the space, and inspire you to think strategically and creatively about what you can do for your digitally native or traditional brand. You’re going to hear about customer preferences, ROI, creative and content strategy, how to work with ambassadors, influencers and much more.
Listen here (or wherever you get your podcasts)
Apple | Android | Spotify | iHeartRadio
Bonus Episode
The Pop-Up Biz Industry Forecast & Report 2020 Q4
Pioneered by The Pop-Up Biz podcast Host, Susan Sandler, The Pop-Up Biz Industry Forecast is a seasonal update on what’s happening in the world of pop-ups and experiential marketing & retail. Susan offers insight on what she predicts designers, brands and retailers will need to do to be successful for direct to consumer sales in Q4 2020, as well as what they need to prepare for in 2021. Entrepreneur, pop-up creator, and PopUpSummer! Founder, Susan Sandler offers listeners an inside look at pop-up industry trends for the season ahead.